Echiquier Gestion Privée
Visual Identity & DA
Developed within La Financière de l'Échiquier as part of the redesign of the website dedicated to individual clients, Echiquier Gestion Privée is positioned as a high-end umbrella brand. From iconographic research to follow-up with the photographer, this project was applied to all the media involved, from the logo to the BFM TV advert.